NWP Brand Story

PROJECT INFO

We’ve been working with Northwestern Polytechnic since 2021, helping them with various video production and audio-visual services during several key milestones for the institution, including their 2021 virtual convocation, 2021 name change announcement, 2022 brand launch event, and 2023 recruitment campaign. These projects have included commercial video production,  brand stories and interviews, professional photography, campaign development, live streaming services, multicam live event coverage, and helping to build a large library of professional footage for long-term use.

2024 “Programs that Work” Campaign 

In 2023, we began a new large-scale campaign project for NWP’s communications department. This work is designed to showcase NWP’s diverse programs and offerings in a dynamic way, using fast-paced footage, motion graphics, and interview soundbites to help solidify NWP’s reputation for diversity, opportunity, and connection with the regional economy of Alberta’s Peace Region.  

Video Deliverables have included 16×9 videos for social media and Cineplex screens, as well as numerous 9×16 vertical videos and other shorter form content for social media. The following are many of the deliverables

Brand Story

School Overviews

Targeted Messaging

2024 Profile of Dr. Vanessa Sheane, NWP President

Northwestern Polytechnic asked us to create an original video profile on their new president, as part of the presidential installation event. Dr. Vanessa Sheane has a long history with NWP, starting as a student in her open educational journey. The project involved telling some of her story based on original interview material, as well as compelling visuals to represent the strong local connection and renewed strategic planning that Dr. Sheane brings to her role as President.

2022 Brand Story

As part of the major brand relaunch of Grande Prairie Regional College into Northwestern Polytechnic, we worked on several large projects to help design a successful brand launch. A key centerpiece of this launch was a 90s brand story video. The brand story is driving and exciting, with purposeful visual energy and powerful key messaging that builds to the brand reveal. We also produced videos of several pre-recorded speakers, and created three shorter-form commercials for social media ad campaigns.

2022 Brand Launch Event

To premiere the new name, logo, and brand of Northwestern Polytechnic, The Distillery also designed and staged an original and dynamic audio-visual launch event. Our work combined original dynamic video, music, lighting, set design, and graphics to promote the spirit of the newly adopted mission, vision, and values of the institution. This project required us to work closely with the polytechnic and its partners to develop a range of video content.

The live launch event included projection mapping on custom screens, dynamic video elements with custom animated graphics, and a multi-camera livestream to the general public. The event was presented simultaneously at a second campus with duplicate staging and screens, while providing the live speakers’ feed from the primary location. Our nine-person crew worked at two sites simultaneously to successfully present and capture the event.

The live launch event included projection mapping on custom screens, dynamic video elements with custom animated graphics, and a multi-camera livestream to the general public. The event was presented simultaneously at a second campus with duplicate staging and screens, while providing the live speakers’ feed from the primary location. Our nine-person crew worked at two sites simultaneously to successfully present and capture the event.