Paragon Oilfield Services

PROJECT INFO

“We Get It” Brand Story Commercial

We were thrilled to script, develop, and produce this compelling brand story commercial for Paragon Oilfield Supply. Collaborating closely with Paragon’s senior leadership, our team set out to authentically capture and celebrate the rugged conditions and daily realities faced by Alberta’s energy sector workforce.

From the outset, we designed the project to be more than just a commercial—it’s a foundational piece for Paragon’s broader marketing campaign, built around the double entendre: “We get it.” This phrase not only highlights Paragon’s proven ability to source essential oilfield supplies but also speaks to their deep understanding of their clients’ challenges and needs.

To bring this vision to life, we blended professional narration, original sound design, cinematic music, and gritty real-world footage shot on numerous industrial project sites. The result is a powerful, visually striking narrative that resonates with both industry insiders and the wider community.

This commercial is one of several video projects we’ve completed for the Side Group of Companies across Northern Alberta and B.C., each one tailored to elevate our clients’ stories and connect with their audiences in meaningful ways.

Video Production Across Alberta

Filmed across multiple industrial client facilities and project sites, this project involved video production in Edmonton, Sherwood Park, Ft. Saskatchewan, and the Grande Prairie area.

Services Provided:

• Scriptwriting & Creative Development
• On-location Filming
• Professional Narration & Voiceover
• Original Sound Design & Music
• Post-production & Colour Grading

Deliverables for the Big and Small Screen

In addition to the primary 60-second brand story, additional deliverables included a 90-second web banner, and 15 and 6-second cutdowns for social media. A version of the 15-second video was also created exclusively for Cineplex pre-shows, presented in the theatre before the featured film, and in the lobby.

Interested in seeing how we can bring your brand’s story to life? The Distillery is a full-service video production company serving clients in Edmonton and across Western Canada.  

Contact us to explore your next video project.